MORELO ANNOUNCES

MORELO ANNOUNCES LEADERSHIP SUCCESSION: RALF SCHÜTTE NAMED MANAGING DIRECTOR

MORELO Reisemobile GmbH is se9ng the course for the future: effecAve 2026, Ralf SchüGe
has been officially appointed as an addiAonal Managing Director. Together with Managing Director
Robert Crispens, he will form the company’s dual leadership team going forward. MORELO is posiAoned
as one of Europe’s leading manufacturers of luxury motorhomes.
“By appoinAng Ralf SchüGe, we are strengthening our management team with a highly experienced
expert who has known our industry for decades and has been closely associated with MORELO for many
years,” says Managing Director Robert Crispens. “Together, we will take the next steps to further expand
our market posiAon.”

Ralf Schü;e – Motorhome industry expert with strong Les to MORELO

Ralf SchüGe has been acAve in the motorhome industry for around 35 years and has been travelling in
motorhomes himself for more than 40 years. What began as a personal passion soon became his
profession—paired with a clear understanding of what discerning motorhome customers expect.
He joined MORELO back in 2018, when the company was experiencing strong growth and needed new
structures in producAon. Working closely with Robert Crispens, he iniAally focused on lean management,
more efficient workflows, and clearly defined processes. To this day, his core responsibiliAes remain
producAon, process design and quality improvement—both in manufacturing and in the administraAve
funcAons that support it.
SchüGe not only understands the technology and producAon processes, but above all the people behind
the vehicles. He repeatedly emphasizes that “in the end, it’s the employees who build the product,”
highlighAng the excepAonal commitment across the organisaAon—from producAon through to
management. In parAcular, the team’s drive and strong idenAficaAon with the brand were key reasons
for him to join MORELO permanently and to Ae his future to the company.
As a long-Ame motorhome owner—unAl now driving a large vehicle from a compeAtor—he intends to
travel more frequently with MORELO motorhomes in the future, bringing product experience and the
customer perspecAve even closer together.

Passing the baton from Reinhard Löhner – a fi6ng transi7on at the top

The appointment of Ralf SchüGe also forms part of a generaAonal transiAon within the management
team: Reinhard Löhner reAred at the end of September 2025 aeer more than 13 years at the helm of
MORELO. Under his leadership, MORELO evolved from an ambiAous start-up into one of Europe’s most
influenAal manufacturers of luxury motorhomes. Löhner helped build the brand from the very
beginning, developed the Schlüsselfeld site into a modern producAon facility with strong appeal, and set
key milestones with models such as the EMPIRE LINER, the GRAND EMPIRE and the PALACE LINER S-Way.
He also shaped a corporate culture in which quality awareness, innovaAve strength and close
relaAonships with customers and employees play central roles.
MORELO thanks Reinhard Löhner for his outstanding commitment and pioneering work, which provides
the foundaAon for the company’s next phase of development.
MORELO at CMT 2026: New management team and a broad model lineup
Ralf SchüGe will make his first public appearance as Managing Director at CMT 2026 in StuGgart.
MORELO will be exhibiAng from 17 to 25 January 2026 in Hall 3, Stand B71, at the world’s largest public
trade show for tourism and leisure.

On an exhibiAon area of more than 1,000 m², MORELO will showcase a cross-secAon of its First Class motorhomes, including:

• HOME 78 L
• HOME 82 LS
• LOFT 82 LS
• LOFT PREMIUM 86 LB
• PALACE 85 L
• PALACE 91 LBK
• PALACE 90 M
• PALACE LINER S-Way 103 GSB
• PALACE LINER S-Way 93 LSB
• EMPIRE LINER 100 GB
• GRAND EMPIRE 110 GSO
  

Visitors are invited to experience the vehicles in detail and discover MORELO’s signature “WELCOME
HOME” feeling first-hand.

Stronger customer focus through expanded leadership structure
With the granAng of power of aGorney (Prokura) to Service Manager Christoph Hofmann, MORELO has
already taken another important step towards a future-ready organisaAonal structure and an even
stronger customer focus. Through his area of responsibility, Hofmann represents the close link between
service quality, customer saAsfacAon and technical experAse in aeer-sales. Together with the expanded
management team, this creates a strong foundaAon to conAnue meeAng MORELO customers’ high
expectaAons in the years ahead.