Lippert returns to the Caravan Salon in Düsseldorf with a large exhibition space showcasing first plant and aftermarket products
Lippert Components, Inc. (Lippert™), a supplier of a broad array of highly engineered components for the leading original equipment manufacturers (“OEMs”) in the recreation and transportation product markets, and the related aftermarkets of those industries, returns to the Caravan Salon in Düsseldorf with a large exhibition space dedicated to camper and caravan manufacturers worldwide.
The Lippert™catalogue is packed with aftermarket products, such as R-Bike bike rack and camera system and portable refrigerator Furrion branded, but the company’s core is primarily focused on B2B innovation. This year, alongside many products visible on the stand such as doors, steps, beds, pop-up roofs, and in-vehicle electronics management and control systems, there will also be a reserved area called the “Vision Room.” It is a reservation-based space for Lippert’s customers to see a display of some of the brand’s cutting-edge concepts along with a presentation of its ideas, plans, and visions on the future of international caravanning.
“We have created a reserved exhibition area, which allows our customers to preview some of the products we are currently working on and which we are pleased to discuss with engineers to build a shared development path,” states Lorenzo Manni, Vice President of Sales for Lippert Caravanning Europe. “Together with actual physical products, we will also provide a virtual experience thanks to an LED Wall that will illustrate some of our budding ideas, still in the process of being developed yet which fully represent our journey toward the innovation of the future.”
Guests of the Vision Room will also be invited to participate in a training seminar on the use of Lego bricks as creative design tools. This methodology is called LEGO® SERIOUS PLAY® and it works as an accelerator for thinking, expression, sharing and decision-making. The aim is to uncover the potential of individuals and their distinctive values; to develop teams, leadership and interpersonal skills; to develop and validate business models; to improve strategic planning skills; to identify mission, vision, and institutional values; to create new products or services; to analyse scenarios and find novel solutions.
“We discovered this methodology during our Innovation Bootcamp and were very impressed,” continues Lorenzo Manni. “The application that we want to share with our customers is the one that aims to extrapolate innovative ideas from people about design and especially about human-centered design. The idea is to create an event to allow our customers to learn about this technique, thanks to the participation of a certified facilitator, and spend a different half-hour of creative play together, with the aim of laying the foundations for improving co-design activities. We would then like to create specific workshops at a later date to continue this fascinating and stimulating journey together.”