At the 60th CARAVAN SALON DÜSSELDORF, which was again held under special auspices due to the current COVID pandemic, satisfaction was great for all parties involved after ten exhibition days. Messe Düsseldorf and the Caravaning Industrie Verband e. V. (CIVD) draw a positive conclusion. Top-class business deals, outstanding contacts made with caravanning fans and trade visitors plus very disciplined attendees were the hallmarks of the first major general-interest trade fair in Germany, which drew to a close on Sunday. Summing up Erhard Wienkamp, Managing Director Operative Trade Fair Business at Messe Düsseldorf, says: “Attendance of 185,000 people has clearly exceeded our expectations. With this unique combination of business platform and caravanning festival CARAVAN SALON confirms its prominent position in the sector. The mood at the fair grounds and inside the halls was high. We are also very happy to note that visitors again endorsed our proven Hygiene Concept.” Compliance/monitoring of the VRT-rules worked well, he adds, and the mutual consideration of all people present at the exhibition centre was remarkable. Again the percentage of first-time visitors registered was very high at 41%. 653 exhibitors from 31 countries presented their innovations, novelties and trends to the caravanning sector in 13 exhibition halls and on the outdoor space.  

60th CARAVAN SALON

CIVD President Hermann Pfaff was also delighted with the results of CARAVAN SALON: “For its 60th anniversary CARAVAN SALON presented itself in top shape underpinning its status as the leading trade fair of the industry. At no other place can such a wide range of products, so many innovations and novelties be seen as in Düsseldorf. The ranges presented to visitors were not only versatile, informative and entertaining but also attractively staged. Gratifying here is not only the high turnout in total but also the fact that more and more newbies as well as many young families have visited the trade fair. Caravanning is the No. 1 form of holiday trending in 2021 and beyond. Individual, self-sufficient and flexible travelling has been very much “en vogue” not least since the COVID pandemic if not before. This means many exhibitors are returning home with order books filled as well as rarely before – and this across all product categories and vehicle classes. In brief: CARAVAN SALON 2021 was a huge success for all parties involved – trade fair company, exhibitors and visitors.”  

Equally thrilled with the results of the trade fair were the exhibitors at CARAVAN SALON who reported very good sales.

“We travelled to CARAVAN SALON in Düsseldorf with great anticipation. This year, we have brought along an especially large number of exciting innovations meeting with an overwhelming response with our customers. In the caravan segment our top-of-the-range model Hobby Maxia is a real customer magnet like the Excellent Edition that targets modern families. In the motorhome segment demand for campervans continues unabated while the partially integrated Optima De Luxe with a new design is also enjoying very positive feedback. Our BEACHY displayed on beach sand is definitely a highlight of the trade fair and is also going down very well with visitors. Both in terms of business and the extensive media coverage, CARAVAN SALON 2021 is a resounding success for us,” says Hobby CEO Holger Schulz.

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CARAVAN SALON Düsseldorf 2021

CARAVAN SALON with a great success story


60th birthday of the world’s leading trade fair for motorhomes, caravans and equipment


Since the first CARAVAN SALON was held in 1962 at Messe Essen, the development of the world’s leading trade fair for mobile leisure, now permanently held in Düsseldorf, has been impressive.
In 1962, 34,500 visitors attended the first CARAVAN SALON, where 61 exhibitors from eight countries presented caravans and accessories on 15,000 square metres exhibition space. The CARAVAN SALON DÜSSELDORF in 2019 attracted over 270,000 caravanning enthusiasts. They were shown caravans and motorhomes, accessories, extension components, tents and travel destinations by 645 exhibitors from 31 countries, who occupied space of around 214,000 square metres in 13 halls and open grounds. These record numbers reflected the great enthusiasm for caravanning in society. Under normal conditions, a continuation of the success story could have been expected in 2020, but the Corona pandemic put the brakes on the world’s leading trade fair for motorhomes and caravans.

CARAVAN SALON with a great success story 60th birthday of the world’s leading trade fair for motorhomes, caravans and equipment

Since the first CARAVAN SALON was held in 1962 at Messe Essen, the development of the world’s leading trade fair for mobile leisure, now permanently held in Düsseldorf, has been impressive.
In 1962, 34,500 visitors attended the first CARAVAN SALON, where 61 exhibitors from eight countries presented caravans and accessories on 15,000 square metres exhibition space. The CARAVAN SALON DÜSSELDORF in 2019 attracted over 270,000 caravanning enthusiasts. They were shown caravans and motorhomes, accessories, extension components, tents and travel destinations by 645 exhibitors from 31 countries, who occupied space of around 214,000 square metres in 13 halls and open grounds. These record numbers reflected the great enthusiasm for caravanning in society. Under normal conditions, a continuation of the success story could have been expected in 2020, but the Corona pandemic put the brakes on the world’s leading trade fair for motorhomes and caravans.
But in 2020, the CARAVAN SALON was also a great success, albeit under completely different basic conditions. Last year, it was the trade fair with the highest number of visitors worldwide within the Corona pandemic. A viable hygiene concept in close cooperation with the authorities with a prescribed minimum distance of 1.5 m, the use of face masks and hand sanitizer dispensers was necessary for the fair to take place. In addition, only a limited daily number of visitors could be admitted after prior online registration. Despite these restrictions, the 107,000 visitors ensure very good sales results and satisfied faces among the participating exhibitors. Especially in these extraordinary times, the CARAVAN SALON has underlined its special importance as an indispensable information and sales platform.
“Right from the start CARAVAN SALON was conceived as a new products and innovations event. It now plays this role not only for the premieres of the new generation of vehicles, but also for all important innovations in the supplier and accessories industry. This is also reflected in the sharp increase in the number of trade visitors from all over the world, making this fair the only international event in the industry. The CARAVAN SALON was and is the most important indicator for trends in the caravanning industry,” says Stefan Koschke, Project Director of the CARAVAN SALON.


History of CARAVAN SALON:
In 1962 the first CARAVAN SALON, which was initiated by the industry and retail as their own autumn trade fair, lasted five days. The camping exhibition in spring, in which caravans were just one exhibit among many, was no longer sufficient to the growing industry as a platform. In addition, the industry wanted to exhibit and place orders in autumn, so that the vehicles could be delivered right on time for the new season in spring. The initiators of CARAVAN SALON got the inspiration for the new trade fair’s name from an event in London’s Earls Court as the new premiere trade fair was to be international. The organizers were the German Camping Club (DCC – Deutsche Camping-Club) and the Association of German Caravan Retailers and Importers (Verband Deutscher Wohnwagen-Händler und –Importeure).
The response to the new trade fair was so good, that after the second event was held in 1963, which also lasted five days, it was already regarded as the largest European event of its kind. Almost all the standard European caravan models were represented, and in total there were around 250 caravans and mobile homes on display. In 1964 the trade fair’s duration was for the first time extended to 9 days and two weekends. At this, the third trade fair, a considerable number of foreign visitors were already registered.

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CARAVAN SALON DÜSSELDORF for the first time with hybrid offer for trade and end customers

In 2021, CARAVAN SALON Düsseldorf is repositioning itself with a hybrid offer and digital additions for trade visitors and end consumers. Messe Düsseldorf has developed a special “matchmaking tool” for this, which was already successfully used at virtual.medica and virtual.drupa in November and April.

Best possible planning of the trade fair visit through matchmaking

CARAVAN SALON 2021 will be the first time that a presence event uses this tried and tested organizational tool. Manufacturers and dealers, trade visitors and end customers can use it to communicate with each other in the run-up to the fair and arrange appointments for the duration in Düsseldorf. Project Director Stefan Koschke: “Especially in these times, the matchmaking tool enables targeted management of appointments and will prevent large crowds in front of the vehicles. In addition, it is available both for the transfer of technical know-how between the experts and the exhibitors, but also enables caravanning fans who are eager to buy to make an initial detailed enquiry with the manufacturers’ advisors. I think the matchmaking tool will further increase the attractiveness of CARAVAN SALON Düsseldorf as it supports the targeted preparation of an effective visit to the fair.” The tool can be used to arrange appointments both on the website www.caravan-salon.com and in the trade fair’s app. “Importantly, we want to maintain the virtual meeting after the fair and keep access activated until November,” adds Koschke.

The “matchmaking” can be used both in the run-up to CARAVAN SALON to exchange information and during the fair for appointments on site and meeting in so-called virtual meeting rooms. Professionals use it to expand their network, deepen their expertise and solve individual technical problems. Thanks to the tool, end customers can quickly and easily exchange information with the large caravanning and camper community. And it makes it easier for exhibitors to reach their special customer target groups.

“Travel&Nature Connected” presents destinations and pitches

With “Travel&Nature connected”, CARAVAN SALON also creates a comprehensive, hybrid platform for hiking and trekking destinations as well as camping and caravan sites. Here, they can present themselves to their local audience on the stage in Hall 3 as well as use a virtual presentation for the online community, as a chat function for detailed information exchange is also available to online participants.

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